CuppaJoe Coffee Roasters, Vancouver BC

Vancouver Coffee Roaster, Proudly Local

CuppaJoe Coffee Roasters is a Vancouver local roaster of specialty and organic coffee. We have been retailing and roasting some of the best coffees in Vancouver for over 25 years.

The West Coast Coffee Culture

CuppaJoe is proud to be part of the West Coast coffee culture. Our roots go way back to 1994, when our founding partner, Gord Schmidt, opened his first coffee and espresso bar on the University of British Columbia campus. At the time, specialty coffee was in its infancy on Canada’s West Coast, finding its inspiration from cities like San Francisco, Portland, and Seattle. In fact, the West Coast of BC just seemed to lend itself to coffee culture: cool, rainy weather in the winter, is so conducive to gathering with friends and sipping warm drinks in coffee bars. Add to that, our laid-back lifestyle and a culture of well-prepared food and drinks, and you get the core elements of the West Coast coffee scene. Absolutely, we are more than happy to have found our place in that history.


As the West Coast coffee scene has proliferated worldwide, there have been massive changes in sourcing beans, roasting techniques, and brewing procedures. Think glass-pot percolated from coffee bought in a can at your local supermarket to perfectly brewed pour overs from ethically sourced Nicaragua Star Lot roasted to perfection.

Nowadays customers know the differences between washed, natural, honey, semi-washed, pulped natural, wet-hulled, which means customers understand which hulling process creates their most favoured preferences.

From homes to sophisticated coffee shops, coffee connoisseurs pay attention to every detail in order to make the best, most flavourful CuppaJoe. Savouring a cup of hot, fresh-roasted coffee has become a celebration, akin to discovering the nuances of a glass of wine.

Looking for amazing people to join our team at our Burnaby store in Madison Center and our new location coming soon! Apply at #hiring #amazingcustomerservice #cuppajoe #cuppajoecoffeeroasters
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Great idea when table turnover happens in your coffee bar and staff may be too busy to notice the table clear. Simple yet effective flip cards. #keepingeveryonesafe #covidprotocols #alwaysfreshroasted
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We recommend using a glass or stainless steel reusable container whenever possible. When you don’t have one and need a water to go...this is some tasty spring water. If you re-use your bottle, wash it well. If you don’t, please recycle.
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It’s like Christmas for roasters. We get to open these green samples and discover their true potential. #tollroasting #customroasting #Rwandacoffee #findyourroast
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Insert company name here. Let us help you achieve your coffee goals with our custom roasting, toll roasting and private label programs. #customroasting #privatelabel #tollroasting #freshroasted #cuppajoe
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Support your local shops, they appreciate it more than you know. #takeout #coffeetogo #staysafe
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Coffee is best enjoyed when brewed properly. Get your grind, ratios and water temperature right to make that beautifully rich brew. #freshroasted #freshbrewed #cuppajoe #roasters
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The holiday blends are in store now! Grab a bag, a brew or a pour over while it lasts. Happy Holidays! #christmasblend #wintersolstice #organic #freshroasted
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“Is there a Pepper?...Your barkuccino is ready” #dogsandcoffee #freshroasted
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With so much expectation going into a cup of coffee, at CuppaJoe Coffee Roasters we aim to source, roast, and brew the best coffee in town.

Strict consideration goes into finding our coffee beans. Our green bean suppliers have direct relationships with coffee producers all over the world. This ensures fairness and equity that we take pride in. There is satisfaction from knowing where our green beans were harvested, as well as the region’s conditions and climate.

We roast in small batches with the use of advanced roasting technology that ensures consistency and the ideal flavour profile for the particular region or variety of bean. Even with the use of technology we still use our senses to observe colour changes and aromas, and listen for the distinct cracking of the coffee beans, during the roasts.

Through it all, our goal is always to find that sweet spot in the roast. We balance the delicate acidity of the coffee, with the sweet rich body developed through caramelizing the natural sugars in the bean. The result is a rich, flavourful, and complex coffee, that has incredible depth of flavour and long finish.

We never roast too light where the acidity dominates and overpowers like most third-wave coffees nowadays. Sour, citric, lemony, and tart are just not in our vocabulary…nor our coffees. Conversely, we do not roast to the opposite extreme, to the point where the coffee has roasted out all the acidity and complexity. Carbonny notes and smokiness dominating the cup? Hard pass! We like our coffees in our Goldilocks zone, that is in the medium/City to Full City range.

The CuppaJoe scoop

Come to one of our locations and try some of the best coffees Vancouver has to offer. But don’t take our word for it, find your favourite coffee, roasted and ground to your taste. Invite some friends for a little coffee cupping and explore every nuance that a CuppaJoe has to offer!

Vancouver Shop Counter

Looking for coffee roasters in Vancouver?

Well, coffee is our business! CuppaJoe Coffee Roasters Vancouver is trusted by many private label grocery brands. That is because we are a full-service roaster and offer custom roasting, custom blending, grinding, and packaging for any size retailer, large or small. And we are the proud supplier of top independent coffee and espresso bars, cafes, and restaurants. No account is too big or too small. That is to say we service everything from small mom and pops, to large institutions.